Vegetarian

Wimpy, ASA tells vegetarians they shouldn’t be taken seriously

The Advertising Standards Authority of South Africa recently ruled that “There was no evidence, before the Directorate, that the use of the word vegetarian is regulated or should be used in a certain way.” Uhm, ok. This is our advertising watch dog refusing to admit that use of the word ‘vegetarian’ requires to regulation in advertising. The ruling was made in a case where a consumer lodged a complaint against a Wimpy menu containing the words “Remove the meat for a vegetarian option.” For this ‘vegetarian’ meal Wimpy happily fried onions on the same grill its uses to cook its meat. I’m the first to accept that vegetarians should probably avoid burger joints over mealtimes but this doesn’t change the …

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