The Advertising Standards Authority of South Africa recently ruled that “There was no evidence, before the Directorate, that the use of the word vegetarian is regulated or should be used in a certain way.” Uhm, ok. This is our advertising watch dog refusing to admit that use of the word ‘vegetarian’ requires to regulation in advertising. The ruling was made in a case where a consumer lodged a complaint against a Wimpy menu containing the words “Remove the meat for a vegetarian option.” For this ‘vegetarian’ meal Wimpy happily fried onions on the same grill its uses to cook its meat.
Facebook
Brandon van Eeden : Both hands on the wheel.
(Tue Feb 7, 4:54 pm).